The Christmas story has been around for a long time, but today it's being forgotten.
Just 12 per cent of adults know the nativity story, and more than one-third of children don’t know whose birthday it is. Meanwhile, 51 per cent of people now say the birth of Jesus is irrelevant to their Christmas.
Together we can reverse the trend
As the largest Christian media organisation in the UK, Premier is leading the campaign Christmas starts with Christ this year so that we can make an impact and let people know that, in the midst of the noise, the fun and the silly jumpers, Christmas is about something more meaningful.
Christmas Starts with Christ is a campaign to help churches make Christ and the amazing story of his birth the focus of the nation’s favourite time of year. Our vision is for the message Christmas starts with Christ to be visible in the busyness of the season, to act as a reminder that although there are many ways that we mark the celebration, Christ is the true meaning.
Why not join us?
We would like thousands of people across the UK to get involved in the campaign this year, either through their churches or as individuals. Please see our short information pack, and sign up to receive the FREE resource pack and for access to our online resources.